Consumer Viewing Habits of India in 2019

 Consumer Looking at Habits of India in 2019 Dissertation

Consumer Viewing Practices of India in 2019

" The science of today may be the technology of tomorrow”, since put by Edward Teller. 5 years down the street, we would not really see a attractive change in the viewing practices of Indians but a bold and a strong adjustment & a continuation of what is going on in our. Of course , scientific research has bought half of the globe into the digitalization mode. Let us view now how this " viewing” of TV might take us in future. Tv was often our spouse in criminal offense and happiness, it was a personification as a mother, teacher, lover as each and every point of time, it taught us a thing or the various other from that. It continually hold each of our attention for two reasons even now. Firstly because of the quality and choice of content material, secondly just because a huge range of interfaces have evolved to suit every taste and lifestyle of different nationalities. We can easily control how and once we watch TV by creating our own TELEVISION SET schedules through the abundance of content offered, or tuning in over a mobile device. We have more choice than in the past. Consumer browsing habits now involve so much more than just the living room TV and traditional transmitted services. Today people take their entertainment wherever they want. Digitalization took its colour, IPTV, usage of social media and Internet based cable connections changed the habits of all of the consumers when it comes to viewership (If looked via back). Now this will search for a walk in expansion in the next coming years as the engrossment & diamond in it could seek more highlights. We are going to no longer only consumers of TV - we are turning out to be the masters of our individual choice. 2012 was considered as the landmark year of TV pertaining to various fresh booms like the final swap from egal to digital and the launch of more recent services such while internet and mobile TELEVISION SET, this change is still continuing & might continue to exist because India might see a change in economies, way of life and attitude. This difference in viewing remarks to the card holder's ideology of...

References: –

http://www.ericsson.com/res/docs/2013/consumerlab/tv-and-media-consumerlab2013.pdf

http://www.tvlicensing.co.uk/resources/library/BBC/MEDIA_CENTRE/TV_Licensing_Telescope_Report_2012.pdf

Seismic" shift in US, UK TV looking at habits | Rapid TV News http://www.rapidtvnews.com/index.php/25190/seismic-shift-in-us-uk-tv-viewing-habits.html#ixzz2umzvxYLv

How Consumer Observing Habits Will be Driving Innovation | Rapid TV News http://www.rapidtvnews.com/index.php/how-consumer-viewing-habits-are-driving-innovation.html#ixzz2un0PF2mt

Name – Anie Noorish Shaikh

MBA Sophomore

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