Cannondale Corporation

 Cannondale Corporation Essay

CannondaleВ Corporation

NathanВ Balon

MGMTВ 490В SECВ 2

INTRODUCTION

CannondaleВ CorporationВ wasВ establishedВ inВ 1971. В В TheВ companyВ initiallyВ producedВ aВ bicycleВ trailer. В В Today, В Cannondale'sВ mostВ popularВ productВ isВ theВ mountainВ bike. В CannondaleВ hasВ expandedВ itsВ productВ lineВ toВ includeВ overВ 71В modelsВ ofВ bicyclesВ andВ hasВ becomeВ oneВ ofВ theВ leadingВ bicycleВ manufacturesВ inВ theВ world. В В AlthoughВ theВ company'sВ mainВ activityВ isВ manufacturingВ andВ distributingВ bicycles, В todayВ CannondaleВ alsoВ producesВ aВ varietyВ ofВ bicycleВ accessoriesВ andВ equipment. В В Recently, В CannondaleВ journeyedВ intoВ aВ newВ marketВ andВ addedВ dirtВ bikesВ andВ allВ­terrainВ vehiclesВ (ATV)В toВ itsВ productВ line. В CannondaleВ hasВ pursuedВ theВ highВ­endВ areaВ ofВ theВ bicycleВ market. В В TheВ company'sВ missionВ andВ visionВ statementВ willВ beВ evaluatedВ alongВ withВ theВ company'sВ competitiveВ andВ functionalВ strategies.

MISSIONВ ANDВ VISION

Cannondale's mission is to be the best cycling and off­road motor sports company in the globe.  The focus is on people – employees,  customers,  retailers,  and vendors – working to accomplish the mission.   The philosophy of Cannondale states: 1 . We care about each other,  our customers,  our retailers and our vendors. 2 . We produce a stream of quality innovative products. 3. We devise a flexible­manufacturing process that lets us to deliver those innovative,  quality products to the market quickly and then back them with excellent customer service.

5. WeВ limitВ ourВ distributionВ toВ theВ bestВ specialtyВ retailersВ inВ theВ world. your five. WeВ stayВ lean, В remainВ competitiveВ andВ entrepreneurial. 6. WeВ putВ 90%В ofВ ourВ profitsВ backВ intoВ theВ companyВ toВ underwriteВ futureВ growth; В theВ balanceВ weВ shareВ withВ allВ ofВ ourВ employees.

7. WeВ promoteВ fromВ withinВ wheneverВ possible.

8. WeВ concentrateВ onВ detail, В becauseВ theВ lastВ 5%В isВ oftenВ theВ differenceВ betweenВ successВ andВ failure.

9. WeВ continuouslyВ improveВ everything.

10. We govern our every deed by what is ‘just and right'....

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