Htc Firm

 Htc Company Essay


International Corporation



BBA 7th C






Introduction: two

Products and Innovation: 2



Mission statement: five

Policies: a few

Formal Structure: 7

Corporation Division: 8



Ways in which Power are Exploited: 12


Brand Technique: 13

Competitive Strategy: 13

Risk Management: 14




Business name: HTC Corporation

Stock identity: HTC

Stock Code: 2498

Market type: TWSE- Listed

Industry type: Communications & Internet Time of establishment: 15-05-1997

Capital: NT$8, 176, 532, 850

Chief: Cher Wang

Numbers of employees: 8, 948(31-3-2010)

Tel: +866-3-375-3252



The history of HTC Firm is described as follows:


HTC Corp produces highly effective handsets that continually force the limitations of advancement to provide accurate mobile freedom. It is founded in 1997 by Precieux Wang, Chairwoman, HT Cho, Director from the Board & Chairman of HTC Basis, and Philip Chou, Leader and CEO, HTC manufactured its name while the company in back of many of the most popular operator-branded products on the market. They have established one of a kind partnerships with key cellular brands, like the leading five operators in Europe, the best four in the US, and many quick-progress Asian operators. It has also brought goods to market with industry leading OEM partners and, seeing that June 2006, under a unique HTC manufacturer. HTC is one of the fastest-growing firms in the mobile phone sector and has accomplished remarkable reputation over the past couple of years. According to Business Week ranked THE NEW HTC as the other best executing Technology Business in Asia in 3 years ago as well as giving the company the number 3 spot in its Global listing in 2006. According to HTC, 18 months ago the company has introduced dozens of HTC-branded products around the world.

Products and Innovation:

HTC is known due to its innovation. It truly is constantly broadening the range of devices it offers – introducing devices to back up specific applications and new form factors that fulfill the increasingly different needs of its clients and associates. HTC's product portfolio presents easy-to-use solutions that adopt the full array of mobile media resources, wireless anytime and Internet on the run.

It has a abundant heritage of device 'firsts':

* First color palm-size PC (1999)

* 1st Microsoft Bank PC (2000)

* 1st Microsoft wireless Pocket COMPUTER (2002)

2. First Microsoft company powered Smart phone (2002)

2. First Ms Smart Music Phone (2004)

* Significant 2 . 8" TFT touch-screen LCD display

2. First Microsoft company 3G Mobile phone (2005)

* First Microsoft Windows Cellular 5. zero Platform Telephone (2005) 5. First tri-band UMTS 3G device around the Windows Mobile phone platform (2006) * 1st Microsoft Windows 5. 0 Smart phone (2006)

* First Tri-band UMTS PERSONAL DIGITAL ASSISTANT touch screen to allow finger tip course-plotting (June2007) At the begining of 2006, THE ALL NEW HTC launched a highly effective new device with a innovative form factor: В the THE ALL NEW HTC Advantage. The HTC Benefits is the planet's most powerful office, boasting a 5" display screen and total detachable QWERTY keyboard. This is followed at the begining of 2007 together with the introduction from the HTC Shift. Equipped with House windows Vista this device includes a excellent 7-inch widescreen touch screen and a 40 g/b hard drive. THE NEW HTC launched the HTC Touchв„ў in June 2007 because the result of intensive R& G and the conviction that fingertip control might enable more intuitive course-plotting....


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