Specialist Brand and Identity Style
1 ) Background Location Historical Record Circulation Type of KCP Modification Configuration The structure concern 2 . Target audience Market Psychographic Evaluation Prosona The requirements of a plaza Brand style - matter 3. SWOT SWOT with KCP some. Rebranding direction K11 Long term Design Course
Kowloon Town Plaza is located at Kowloon which is near to the Kowloon Walled City Area. Majority complexes are residential area and most in the building happen to be short because of the old Hong Kong Kai Tak International Airport. There are no MTR but only bus and mini bus as open public transport. Based on the research of 2011 Human population Census, you will discover around 28, 062 of men and women from twenty-five to 31 aged are living in Kowloon City area. The average grow older is 40 years old. There have been around 6% of 25-30 ranged old group simply 1210people. This is a small population group. That means Kowloon City can be described as quiet outdated region.
1993 вЂ“ KCP was established by simply Paliburg Coalition Limited. 1998 вЂ“ It was planned to re-established in hotel, but the plan was rejected by simply Town Planning Board. 2002 вЂ“ Paliburg Holdings Limited was below debt. Paliburg put bonds in pledge for a loan to its office Bondholders. 2005 вЂ“ Pamfleet acquired Kowloon City Plaza 2005 вЂ“ KCP was underwent a renovation Pamfleet with 90 million HKD. 2007 вЂ“ It completed the restoration and re-established itself in 26 January, 2007. 2008 вЂ“ Pamfleet transferred the ownership to Early Mild International.
The Hong Kong Kai Tak Airport terminal was located near KCP before yr 2008. This airport produced Kowloon Metropolis as one of the congested district. The Kowloon Walled City Recreation area is the taking in the sights spot of this district, for that reason people may possibly go to KCP to have shopping after went to the park. Kowloon Metropolis has many eating places spread over many blocks and it is regarded as " Food DistrictвЂќ. After the remodelling, the retail center offers above 400 car-parking spaces which is the only parking place in Kowloon City. These are the elements to improve the circulation of KCP. Nevertheless , the Artist Plaza began in 1997 and the Celebration Walk began in 1998. These 2 departmental stores declined the citizenry flow of KCP. More than a decade ago, the shutting of the Hk Kai Tidak International Airport manufactured the population of the district even more less.
STYLE OF KCP
THE MODIFICATION DESIGN
The Kowloon Town Plaza is made by Aedas Architects which aimed to design and style a expending modern environment for stores and customers. The focus and signature space of the New KCP may be the cool white-colored atrium with its distinctive ground pattern and restaurant court docket. The cup wall enables natural light permeates into the innenhof and glazes the landscapes of trees of Kowloon City Area. KCP likewise installs amounts of lifts as well as the extension of the second vorhof des herzens radically increase the centre's blood flow.
CONFUSED COLOR THEME вЂ“ The color plan of KCP is
mainly in white colored and green which is to create a fresh and clean feelings. However , you will find too many different colors such as red and purple Can make the retail complex lost its color motif and unanimity.
Basement two and several: Car park. Basements 1: Main exhibition spots, leisure providers and eating places. Lower Surface: Restaurants Uppr Ground: Vogue stores and Beauty shops. 1st Flooring: Fashion retailers. 2nd Flooring and 3rd Floor: CENTURY department store and supermarket. fourth Floor: Venne Yuen Seafoods Restaurant plus the Neway karaoke. 5th Flooring: Car park.
IRRELEVANT ICONS AND FIGURES
Every floor provides its sign and there is a icon branded on the indication which is irrelevant to their floor theme and establishments. For instance, the theme of 1/F is " Fashion WorldвЂќ, but there is also a animal icon printed around the sign.
The facilities adornment design as well as the ceramic tiles are not united. As an example, there is...