This really is an assignment on the marketing plan of Maggi Noodles in India. This task focuses on the marketing plan of the item. It also includes information about the item and its business. This job help in learning Maggi as being a product as well as the marketing strategy use by the company to achieve competitive benefits over various other competitor.
We are obligated to repay a great thanks to many people that helped all of us and reinforced us through the assignment. Our deepest because of our lecturer, Prof. Sharif Memon intended for giving us this prospect of doing this kind of assignment. We might also thank our Company and our faculty users without whom this task would have been a faraway reality. All of us also lengthen our honest thanks to our group members.
CHAPTERS| TOPIC| PAGE NO .
1| Executive Summary| 04
2| Situation Analysis| 05
3| Market Will need and Opportunity| 07
4| Issues and challenges| '07
5| Objectives| 08
6| Marketing Strategies| 10
7| Target Market| 10
8| Positioning| 10
9| Advertising Mix| 11
10| Review & Control| 13
11| Contingency Plan| 13
1 . EXECUTIVE OVERVIEW
Nestle India is a additional of Nestle S. A. of Swiss. With 6 factories and a large number of co-packers, Nestle India is a attractive Company providing you with consumers in India with products of global standards which is committed to long lasting sustainable growth and shareholder satisfaction. The corporation is known due to the brands in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Sweets & Sweetmeat segments.
Nestle leads the worth sales of noodles in India having a market share of 79. 3%. A display of Nestle's dominance, superiority of the sales of ordinary noodles is the fact that that for its instant noodles brand Maggi, among all their global office buildings, India makes up about the highest standard of volume sales for the company.
This marketing plan studies the current promoting mix of Maggi Noodles, studies the demand for the two new health variants Vegetable Atta and Dal Atta Noodles and makes ideas with regard to introducing a new brand " Glass O MaggiвЂќ in the glass noodles segment.
installment payments on your SITUATION EXAMINATION
Nestle's Maggi noodles is recognized as a prime brand inside the instant noodles segment in India, taking pleasure in a market reveal of seventy nine. 3%. The rand name has grown to a estimated Rs 200 crore & plays a part in around 10% of Nestle India's leading line. Staying the leading in the noodles market provides given it a first mover's benefits over other brands. Maggi offers regularly produce new flavours and has launched two variants- Vegetable Atta and Dal Atta noodles, wedding caterers to the elevating demand for healthier snacks. In accordance with the company 4c analysis are recorded customer, competitor, company, and context.
Maggi noodles was released in the market at the end of 90's in India as being a product of Nestle a Company that provides consumers in India with items of global specifications and it is accessible in almost all the part of India as well in all outlets and includes a high market demand generally among kids and teenager. It is one of the products that are easy to cook and good to eat, therefore it satisfied all the age group persons. Competitors
Maggi is one of the well-known brands in India and has a high demand in the market getting high profit because of which usually it is the leading competitor amongst others like sunfeast of I. T. C, Top ramen and many others, following detail analysis nestle features identify that Maggi has created a picture in the minds of buyers which give competitive edge over others. Company
Nestle Maggi organization is one of the major company with an annual turnover of forty five. 48 billion dollars, maggi can be found in many size, shape and flavors Maggi chota bunch conveniently priced at Rs a few for 50gms. To magi family pack price rs 80 to get 400 gms. Context
The annual production of Maggi in India is over 71. 66 tons, due to its popular the production is very...