marketing management

 marketing management Essay

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The Hilton Group accommodement of various hotel and hotels all over the world. The hotel has some of the hotels located within Africa, European countries, and America. Each of the accommodations has its own costs criteria according to the location. Marketing plans employed by person hotels guarantees they acquire enough clients in hotel. Their primary target of clients is definitely the tourist going to different countries like Kenya. To capture these customers, the necessity to create awareness of what solutions are offered develops. The resort has promoting criteria exactly where different rates are charged for the several seasonal period in a year. The pricing strategy is to make sure that clients go to the hotel during peak and off peak periods. The different marketing strategies employed by the Hilton hotels are discussed beneath showing their effectiveness.

One of the popular ways of marketing employed by the hotels is the number of agents. The tourism sector is a organization flooded simply by different agent companies that book and reserve hotels on behalf of their clients. These types of agents obtain a percentage with the prices that they charge consumers on room prices. The main advantage of using agents is that they execute their own promoting on their websites and through other stations (Handlechner and Manuel 24). Carrying advertising on their own reductions on cost of marketing the hotels' companies to people from different countries. An agent firm established in the past has the advantage of having good knowledge of the operational industry. The data why these agencies have collected above years can be provided for the hotel making decisions on what prices and strategies to engage.

Selection of the agent has to be completed with carefulness. Agents should have office buildings running to reduce chances of getting fictitious real estate agents who will rob the clients' money with out providing needed services (Handlechner and Manuel 32). The agents must wire the cash paid by their clients for the hotels' accounts together with the details to confirm arranging. The online reserving system is going to eliminate chances of double booking a room or over booking of hotel places. The agent form of promoting has proved to provide a numerous customers due to trust between customers and their representative organization. Trust comes up in the place where buyers meet the company people face to face. Once the consumers reach the offices they may be provided with pictures of the resort rooms and foods as a marketing tool. The pictures may help the client for making decisions around the room they are going to need to inhabit during their travel around. Agents have hotlines that they can call any time they need to explain an issue. The hotline ensures that an agent will not give wrong information to customers in pricing or perhaps availability of a room.

Ongoing evaluation with the independent agents' offices is usually carried out to ascertain their conformity to the put down criteria. Some of the criteria are that they can should have the most up-to-date news and catalogues of the hotel. Evaluation on range of customers provided by the agent is done every year to determine all their effectiveness. Repayment of brokers on commission basis ensures return of investment because agents happen to be paid about basis of their very own effectiveness (Smith 312).

The hotel posseses an online web page, which is a traffic generation. The website contains details of different places the hotel is situated and the costs of the diverse services. House of the web page is a great promoting technique because of its universality availability by clientele from several locations from the globe. The web page though crafted in English language can be translated to different dialects using equipment like Google translate. The Google convert is totally free, and no expense is incurred by the lodge. The website method of marketing proves to be the most affordable among the additional form of promoting. The cost efficiency arises from the place that the only payment required is a website structure cost and...

References: Brassington and Frances. Principles of marketing. Harlow: Monetary Times Prentice Hall, 06\. Print.

Handlechner and Manuel. Marketing Strategy. MГјnchen: GRIN Verlag GmbH, 08. Print.

Lilien and Whilst gary. Principles of marketing engineering. Exito, B. C: Trafford Posting, 2007. Print.

Rogers and Stuart. Sales strategies, tactics, and techniques: a handbook to get practitioners. Westport, Conn: Majorite Books, 2001. Print.

Johnson, P. Strategic marketing communications: new ways to build and integrate sales and marketing communications. London: Kogan Page, 99. Print.

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