Jack Daniels Business History

 Jack Daniels Business History Composition

Old Number 7

Nestled in a quiet mountain glen just outside of Lynchburg Tn you'll find the Jack Daniel's distillery. Started in 1866 by a man called Jasper Newton Daniel, using the distilling a sour crush whiskey right now known as Jack Daniel's. " Using springtime water free of iron remnants, he added the finest light corn, the best rye, and barley malt, both new and ripe yeast to produce a " sour" mash, unlike most bourbons. ”(sippin' whiskey) He let it ferment a day longer than ordinary bourbons, then leached it through vats of sugar-maple a lot to detox it, and then aged it four to six years in fresh, charred white oak barrels. This process helps give Scotch its unique smoky taste along with a smooth richness that makes it, to such well known connoisseurs since Lucius Beebe, Novelist Bill Faulkner and onetime Vice President John Nance Garner, " the best sippin' whisky of all. ”(sippin' whiskey) One morning in 1911, Jasper Newton Daniel came along to work early. He tried to wide open the secure in his workplace but got forgotten the combination. Out of aggravation he offered the secure a good sound kick. The blow broke his feet and would lead to a blood infection which required his lifestyle a couple of weeks later on. Jasper never married and had no kids but got grown very close to his nephew Lem Motlow, which he deeded the distillery to. One of Lem's successes was having the company integrated before his death in 1947. Scotch Distillery offers overcome several obstacles over time. In the early 1900's it had been forced to close its distillery in Lynchburg and proceed to St . Paillette due to the region becoming dried out. Then when prohibition came, Jack Daniels was compelled out of business since it was founded two decades ago. Five years after prohibition was lifted Lem Motlow reopened opportunities in Lynchburg after the lobby to pass legislation to allow the beverage to get produced in the dry state. Jack Daniels got never attempted to crash " mass” market segments, and never offered more than three hundred, 000 cases a year....

Reported: " A sippin' whiskey” 1956 Time Magazine September. 10, 1956 http://www.time.com/time/magazine/article/0,9171,808612-1,00.html

Brown-Forman website April 15, 08

www.brown-forman.com

" Jack Daniels” April 12-15, 2008 Wikipedia online encyclopedia

http://en.wikipedia.org/wiki/Jack_Daniel%27s

" BF-A specialized analysis” April 15, 08 Yahoo Fund

http://finance.yahoo.com/q/ta?s=BF-A

Scotch website 04 15, 2008

http://www.jackdaniels.com/

" form 10k” April 30, 2007 Protection Exchange Commission rate Edgar Filings

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